VP BRAND DEVELOPMENT, FAR & DOTTER
Anthony Darby, Vice President of Brand Development and Interim President of Retail at Far & Dotter, is a three-time CEO within the medical cannabis space, having led multiple local dispensaries as well as consulting for nationwide cannabis start-ups. Anthony’s passion in providing high quality alternative medicine paired with his entrepreneurial experience, hands on industry knowledge, and understanding of unique challenges faced by cannabis operators has helped position him to lead the national expansion of the dispensary franchise developed by Curio Wellness and oversee brand marketing strategies to create heightened brand awareness as Far & Dotter scales.
He first started in the cannabis industry in 2015 when he opened Peninsula Alternative Health, the largest dispensary on the Eastern shore and recognized as “Small Business of the Year” in its first year by Salisbury Area Chamber of Commerce. During his early days managing the dispensary, he discovered a need in the state for high-quality CBD products for individuals not registered with the Maryland Medical Cannabis Commission and in 2018 launched Peninsula Holistics, a Maryland-based cannabinoid company focusing on CBD and CBN products. Shortly after, Anthony started consulting services to provide cannabis applicants and operators support with applications, creation of standard operating procedures, and operational and change management. In 2022, he opened a second dispensary location outside of Washington D.C. in Silver Spring, MD.