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Curio Wellness Names Rob Bellezza, former Unilever Senior Operations Leader, as Chief Operations Officer

Curio Wellness Names Rob Bellezza, former Unilever Senior Operations Leader, as Chief Operations Officer

[October 12, 2021], Timonium, M.D. – Curio Wellness today announced that it has hired Rob Bellezza as the company’s new Chief Operations Officer.

Bellezza brings over two decades of supply chain, strategic planning, and operations experience to Curio Wellness. Rob comes to Curio from Unilever, where he held several leadership roles at multiple companies within the supply chain, procurement, and integration functions at both regional and global levels. This includes nine years as the Head of Operations at Ben & Jerry’s, a Unilever company, where he spearheaded expansion of the facilities, embedded World Class Manufacturing and delivered sustainable efficiencies. Most recently, Rob served as Head of Supply Chain overseeing the End-to-End operations for Seventh Generation, also a Unilever company.

Bellezza will play a key role leading the Curio teams to produce consistently high-quality market leading flower and the manufacture of branded products safely, efficiently, cost effectively and to cGMP quality standards. Rob will help lead a best-in-class company culture, establish best practices for all processes in the context of a lean management system, set the standard for operational excellence and superior customer service – what we refer to at Curio as “customer delight.”

“Rob is an experienced and trusted leader with a proven track record in operations, supply chain management, and success within the consumer products industry; we could not be more excited to have him join the Curio family at a time of tremendous growth for the company,” said Curio Wellness co-founder and CEO Michael Bronfein. “Rob brings a multi-faceted leadership approach to Curio Wellness. His focus on operational excellence matched with his commitment to lead with purpose and create a culture built on values will drive our teams to find commonalities and unlock sustainable growth at Curio. In the growing medical cannabis industry, where Curio is leading the way to be a bold new voice in the quest for wellness, we believe this is a perfect fit.

As COO, Bellezza will play an integral role in leading Curio’s next phase of growth as the company expands its manufacturing footprint in Maryland. Rob will lead the operations of all wholesale business including manufacturing, cultivation, facilities, security, transportation, and inventory management.

“I’m absolutely thrilled to join such a forward-looking and patient-centered company at the leading edge of medical cannabis research and development,” said Rob Bellezza. “Curio stands out as a company dedicated to developing holistic, innovative medical solutions to people who have struggled to get the care they need. I look forward to bringing the experience I’ve earned over my two decades in operations and supply chain management to help Curio Wellness continue its growth as a company with an inspiring sense of purpose.”

Bellezza will join Curio’s senior management team and report directly to the CEO and Co-founder, Michael Bronfein.

About Curio Wellness

Founded in 2014 in Baltimore, Maryland, Curio Wellness is a cGMP certified, vertically integrated medical cannabis company and trusted healthcare partner. Recognized as the leading wellness brand in cannabis by BDS Analytics, Curio is committed to serving patients with targeted, effective, and reliable cannabis- based medicine. In 2018, Curio’s flower and topical balm were named Best Flower and Topical in Maryland by Leafly. For more information visit curiowellness.com.


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Sloane Whelan